Intel Reveals New In-Store Concept Technologies at Retail's Big Show



Taking advantage of a high-performing and energy-efficient chip the company already sells to computer makers, Intel Corporation today unveiled a retail point-of-sale (POS) proof-of-concept system that could lower a store's total cost of ownership while improving customer satisfaction. Revealed at the National Retail Federation Convention (NRF) in New York, Intel's proof-of-concept exhibits the latest in digital signage and point-of-sale technology in a kiosk form factor, and demonstrates how technology can enhance the retail shopping experience.
Accommodating consumer preferences for self-service fueled by e-commerce trends, the kiosk demonstration includes features that match the perks of Internet shopping, such as suggestive selling real-time inventory access, as well as showing promotions, product details and customer reviews. These features, in turn, facilitate sales associate up-selling and cross-selling opportunities, which will increase a retailer's bottom line and customer loyalty.
Accommodating consumer preferences for self-service fueled by e-commerce trends, the kiosk demonstration includes features that match the perks of Internet shopping, such as suggestive selling real-time inventory access, as well as showing promotions, product details and customer reviews. These features, in turn, facilitate sales associate up-selling and cross-selling opportunities, which will increase a retailer's bottom line and customer loyalty.

The POS demo is based on the very popular and energy-efficient 45nm Intel Core 2 Duo mobile processor that is inside hundreds of millions of today's laptops and PCs. Compared with legacy POS platforms, the processor in the demo can enable more than a 70 percent reduction in required power use while still providing as much as double the amount of raw processing performance as previous generations of processors.1 As such, energy savings from this POS system are passed on to retailers by way of lower energy bills.